Albarran, Alan B <br/><br/>
Management of electronic and digital media 

 - 5 
 - Singapore  Cengage Learning  2013 
 - xxii, 307p.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781111836856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Sales promotion -- Electronic media