"Hawkins, Del I" <br/><br/>
Consumer behavior  building marketing strategy 

 - 8 
 - New Delhi  Tata Mcgraw Hill  c2001 
 - "xxiv,775p. : ill. ;25.5cm.+1 Floppy" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>72316020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United states<br/>Market surveys--United States