"Coughlan, Anne T" <br/><br/>
Marketing channels 

 - 6 
 - New Delhi  Prentice Hall Of India  c2001 
 - "xviii,590p. : ill. ;23.5cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120320697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management