Rampal M K <br/><br/>
Service marketing  concepts applications and cases 

 - New Delhi  Galgotia  2002 
 - "xxi,615p. : ill. ;25cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8185989567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Case studies