"Lieberman, Al" <br/><br/>
Entertainment marketing revolution : bringing the moguls the media and the magic to the world 

 - New Jersey  Pearson Education  c2002 
 - "xxxiii,345p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>130293504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--mass media