"Lempert, Phil" <br/><br/>
Being the shopper  under standing the buyers choice 

 - New York  John Wiley  c2002 
 - "x,245p. : ill. ;24cm." 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>471151351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumption (Economics)<br/>Marketing