TY  - BOOK
AU  - Sandhya Kuruganti
AU  - Hindol Basu
TI  - Business analytics : applications to consumer marketing
SN  - 9789351341598
CY  - Chennai
KW  - Business analytics
KW  - Credit bureau
KW  - Quantitative methods
KW  - Retention management
KW  - Usage management
N1  - Includes bibliography, glossary and index, Reprint year 2017
ER  -