TY  - BOOK
AU  - Chitale, A K
AU  - Ravi Gupta
TI  - Product policy and brand management : text and cases
SN  - 9788120352605
CY  - New Delhi
KW  - Brand management
KW  - Product management organization
KW  - Product policy management
N1  - Includes index, Reprint year 2017
ER  -