"Dutta, Sanjib (ed)" <br/><br/>
Marketing management vol 1 

 - Hyderabad  ICFAI Press  2002 
 - "v,177p. :ill. ;23.5cm." 
<br/><br/><label>ISBN: </label>8178810077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies