TY  - BOOK
AU  - Kumar, V
AU  - Reinartz, Werner J
TI  - Customer relationship management : a databased approach
SN  - 9788126509133
CY  - New Delhi
KW  - CRM
KW  - Customer relationship management
KW  - Customer-based marketing metrics
KW  - Data mining
KW  - Database marketing and customer value
KW  - Strategic CRM
N1  - Reprint year 2006, Includes glossary and index
ER  -