Belch, George E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 

 - 7 
 - New Delhi  Tata McGraw Hill  2007 
 - xxxiii,1075p. : ill. 
<br/><br/> Includes index, Reprint year 2010. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotion<br/>Direct marketing<br/>Integrated marketing communications<br/>Sales promotion