Pradeep Kashyap <br/><br/>
Rural marketing 

 - 3 
 - Noida  Pearson India Education  2016 
 - xxv, 318p. : ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789332543607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication strategies -- Rural markets<br/>Pricing strategies<br/>Product strategy<br/>Rural consumer behaviour<br/>Rural marketing<br/>Rural services marketing