TY  - BOOK
AU  - Pradeep Kashyap
TI  - Rural marketing
SN  - 9789332543607
CY  - Noida
KW  - Communication strategies -- Rural markets
KW  - Pricing strategies
KW  - Product strategy
KW  - Rural consumer behaviour
KW  - Rural marketing
KW  - Rural services marketing
N1  - Includes index
ER  -