TY  - BOOK
AU  - Nagle, Thomas T
TI  - The strategy and tactics of pricing : a guide to growing more profitably
SN  - 9781138607354
CY  - New York
KW  - Financial analysis
KW  - Price and value communication
KW  - Price structure
KW  - Pricing policy
KW  - Stategic pricing
N1  - Reprint year 2018, Includes index
ER  -