Rajendra Nargundkar <br/><br/>
Marketing research : text and cases 

 - 4 
 - Chennai  McGraw Hill Education (India) Pvt Ltd  2019 
 - xxvii, 552p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789353163389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data analysis<br/>Marketing research - Case studies<br/>Research design