Naresh K Malhotra <br/><br/>
Marketing research : an applied orientation 

 - 7 
 - Noida  Pearson India Education  2019 
 - xxxiii, 955p. ; Rs. 829.00 
<br/><br/> Includes bibliographical references, glossary and index 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Research design formulation