"Buzzell, Robert D" <br/><br/>
Global marketing management  cases and readings 

 - 3 
 - Massachusetts  Addison Wesley  c1995 
 - "x,686p. : ill. ;23cm." 
<br/><br/><label>ISBN: </label>0201539721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies<br/>International marketing--Case studies