"Perreault, William D" <br/><br/>
Basic marketing  a global managerial approach 

 - 14 
 - New Delhi  Tata Mcgraw Hill  c2002 
 - "xxxii,815p. : ill. ;28cm.+1CD-ROM" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070486972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management