Marketing management : indian cases - case study 

 - Noida, UP.  Pearson India Education  2018 
 - xvii,1.1 - 23.4p. : ill. ; 
<br/><br/><label>ISBN: </label>9789332587106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand values<br/>Consumer behaviour<br/>E-Marketing models<br/>Food industry(Indian) -- MTR Foods<br/>Indian market<br/>Marketing management<br/>Selling process