TY  - BOOK
ED  - Pearson
TI  - Marketing management : indian cases - case study
SN  - 9789332587106
CY  - Noida, UP.
KW  - Brand values
KW  - Consumer behaviour
KW  - E-Marketing models
KW  - Food industry(Indian) -- MTR Foods
KW  - Indian market
KW  - Marketing management
KW  - Selling process
ER  -