"Woodside, Arch G (ed)" <br/><br/>
Essays by distinguished marketing scholars of the society for marketing advances 

 - Boston  Jai Press  2002 
 - "xii,220p. : ill. ;23cm." 
 - Advances in business marketing and purchasing; vol.11 .
<br/><br/> includes bibliography 
<br/><br/><label>ISBN: </label>0762308699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Essays