TY  - BOOK
AU  - "Woodside, Arch G (ed)"
AU  - "Moore, Ellen M (ed)"
TI  - Essays by distinguished marketing scholars of the society for marketing advances
T2  - Advances in business marketing and purchasing; vol.11
SN  - 0762308699
CY  - Boston
KW  - Marketing--Essays
N1  - includes bibliography
ER  -