TY  - BOOK
AU  - "Zikmund, William G"
AU  - "Gilbert, Faye W"
AU  - "Mcleod, Raymond"
TI  - Customer relationship management
SN  - 0471271373
CY  - New Jersey
KW  - Customer relations--Management
KW  - Customer relations--Management--Data processing
KW  - Relationship marketing
N1  - includes business and subject index
ER  -