"Donaldson, Bill" <br/><br/>
Strategic market relationships  from strategy to implementation 

 - Chichester  John Wiley  2002 
 - "xiii,288p. ;23.5cm" 
<br/><br/> includes references and index 
<br/><br/><label>ISBN: </label>0471494437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business networks<br/>Industrial management<br/>Relationship marketing<br/>Strategic alliances (Business)