TY  - BOOK
AU  - "Donaldson, Bill"
AU  - "Otoole, Tom"
TI  - Strategic market relationships
SN  - 0471494437
CY  - Chichester
KW  - Business networks
KW  - Industrial management
KW  - Relationship marketing
KW  - Strategic alliances (Business)
N1  - includes references and index
ER  -