"Clow, Kenneth E" <br/><br/>
Integrated advertising promotion and marketing communications 

 - Delhi  Pearson Education  2002 
 - "xxvi,638p. : ill. ;+1 CD-ROM" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8178089610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising communication<br/>Communication in marketing