"Aaker, David A" <br/><br/>
Marketing research 

 - 7 
 - New York  John Wiley  c2002 
 - "xvi,751p. : ill. ;24cm." 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9971513897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research