"Jain, Subhash C" <br/><br/>
Marketing planning and strategy  casebook 

 - 6 
 - Australia  South-Western  2001 
 - 363p. ;23cm. 
<br/><br/><label>ISBN: </label>0324062621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies