"Gilmore, Fiona (ed)" <br/><br/>
Brand warriors  corporate leaders share their winning strategies 

 - London  Profile Books  1999 
 - "xiv,263p. : ill. ;19.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1861975929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management