"Tiwari, Sanjay" <br/><br/>
Un common sense of advertising  getting the basics right 

 - New Delhi  Response Books  2003 
 - 322p. : ill. ;24.5cm. 
<br/><br/> includes bibliogrpahy and index 
<br/><br/><label>ISBN: </label>0761997369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising