"Mac, Hulbert James" <br/><br/>
Total integrated marketing  breaking the bounds of the function 

 - London  Kogan Page  2003 
 - "xii,356p. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>074944018X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management