"Batra, Rajeev" <br/><br/>
Advertising management 

 - 5 
 - New Delhi  Prentice Hall Of India  c1996 
 - "xiii,754p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8178087359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management