"Freeland, John G (ed)" <br/><br/>
Ultimate CRM handbook  strategies and concepts for building enduring customer loyal 

 - New York  Mcgraw Hill  2003 
 - "viii,353p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0071409351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer loyalty<br/>Customer relations--Management