"Palmatier, George E" <br/><br/>
Enterprise sales and operations planning  synchronizing demand supply and resources for peak performan 

 -  J.Ross Publishing  2003 
 - "xxi,266p. : ill. ;23.5cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>1932159002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Operations planning<br/>Sales management