"Gilmore, Fiona" <br/><br/>
Warriors on the high wire  balancing act of brand leadership in the 21st century 

 - London  Profile Books  2003 
 - "xxii,264p. ;19.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>1861976119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management