"Zyman, Sergio" <br/><br/>
End of marketing as we know it 

 - New York  HarperCollins  1999 
 - "xvii,247p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0887309860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management