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181.
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Principles of advertising and IMC by
Edition: 2
Material type: Text
Publication details: New Delhi ; Tata McGraw-Hill ; 2008
Availability: Items available for reference: AMRITA SCHOOL OF ENGINEERING: Not for loan (1)Location, call number: GM41R4 005.659.13P80.
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182.
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Contemporary advertising by Series: Irwin series in marketing
Edition: 9
Material type: Text
Publication details: McGraw-Hill ; New York ; 2004
Availability: Items available for reference: AMRITA SCHOOL OF ENGINEERING: Not for loan (1)Location, call number: GM40R3 005.659.1P40.
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183.
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Behind powerful brands : from strategy to campaign by
Material type: Text
Publication details: New Delhi ; Tata McGraw-Hill ; 2000
Availability: Items available for reference: AMRITA SCHOOL OF ENGINEERING: Not for loan (1)Location, call number: GM40R2 005.659.1P00.
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184.
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Introducing public relations : theory and practice by
Material type: Text
Publication details: New Delhi ; Sage Publications ; 2011
Availability: Items available for reference: AMRITA SCHOOL OF ENGINEERING: Not for loan (1)Location, call number: GM41R5 005.659.4Q12.
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185.
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Advertising creative : strategy, copy + design by
Material type: Text
Publication details: New Delhi ; Sage Publications ; 2010
Availability: Items available for reference: AMRITA SCHOOL OF ENGINEERING: Not for loan (1)Location, call number: RM1-R4 659.1:005.1Q00.
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187.
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Cracking the ad code by
Material type: Text
Publication details: New Delhi ; Cambridge University Press ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM40R3 005.659.1 P92.
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188.
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189.
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190.
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191.
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192.
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Ethics in management and Indian ethos by
Edition: 2
Material type: Text
Publication details: New Delhi ; Vikas ; 2006
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM4R4 005:174(540) P60.
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193.
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Ultimate web marketing guide by
Material type: Text
Publication details: New Delhi ; Pearson Education ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: CS96-R1 004.738.5:005.658.8 Q21.
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194.
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MongoDB applied design patterns by
Material type: Text
Publication details: New Delhi ; Shroff Publishers ; 2013
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: CS80-R3 004.652.4MON Q30.
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195.
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Mass communication : principles and concepts by
Edition: 2
Material type: Text
Publication details: New Delhi ; CBS Publishers ; 2013
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196.
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Advertising and sales management by
Material type: Text
Publication details: New Delhi ; Black Prints ; 2013
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197.
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198.
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Advertising media workbook and sourcebook by
Edition: 4
Material type: Text
Publication details: New York ; Routledge ; 2015
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199.
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Advertising : critical approaches by
Material type: Text
Publication details: New York ; Routledge ; 2015
Availability: Items available for reference: AMRITA SCHOOL OF ENGINEERING: Not for loan (1)Location, call number: RM1-R4 659.1 Q51.
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200.
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Marketing : key to business success today by
Material type: Text
Publication details: Bombay ; India Book House ; 1983
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM34R2 005.658.8 M30.
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