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21.	Image from Amazon.com	Innovation and the general manager by "Christensen, Clayton M" Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston ; Mcgraw Hill ; 1999 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N9. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Certified six sigma black belt handbook by "Benbow, Donald W" Kubiak T M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi ; Pearson Education ; c2005 Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R2 005.6 P5. Save to lists Add to cart (remove)
23.	Image from Amazon.com	Product management by "Lehmann, Donald R" "Winer, Russell S" Edition: 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw Hill ; c2005 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 P5. Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Design of things to come how ordinary people create extraordinary products by "Vogel, Craig M" "Boatwright, Peter" "Cagan, Jonathan" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Pearson Education ; 2006 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R3 005.658.511.2 P6. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Marketing revolution radical new approach to transforming the business the brand by "Gamble, Paul R" "Marsella, Anthony" "Tapp, Alan" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Kogan Page ; 2006 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R4 005.658.8 P6. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	New product development from initial idea to product management by "Annacchino, Marc A" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Elsevier India ; 2006 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-10-R5 005:658.62 P6. Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com	Product management by Gupta S L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi ; Wisdom ; 2004 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 P4. Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	Mass affluence 7 new rules of marketing to today's consumer by "Nunes, Paul" "Johnson, Brian" Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston ; HBS Press ; c2004 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R3 005.658.8 P4. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	Branding unbound the future of advertising sales and the brand experience in by "Mathieson, Rick" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Prentice Hall of India ; 2007 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R1 005.658.872 P7. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	Branded entertainment product placement and brand strategy in the entertainment bu by "Lehu, Jean-Marc" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Kogan Page ; 2007 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P7. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	New product forecasting an applied approach by "Kahn, Kenneth B" Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Prentice Hall Of India ; c2006 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 P6. Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	Product management in India by Ramanuj Majumdar Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Prentice Hall Of India ; c2007 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R3 005.658.511.2(540) P7. Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	Global brand integrity management by "Post, Richard S" "Post, Penelope N" Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw Hill ; c2008 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P8. Place hold Save to lists Add to cart (remove)
34.	Image from Amazon.com	Return on ideas a practical guide to making innovation pay by "Nichols, David" Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Wiley India ; 2007 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P7. Place hold Save to lists Add to cart (remove)
35.	Image from Amazon.com	Product management by Anandan C Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw Hill ; c2009 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R3 005.658.511.2 P9. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	Think two products ahead secrets the big advertising agencies don't want you to know by "Mack, Ben" Series: Times business series Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey ; John Wiley ; c2007 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R5 005.658.8 P9. Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	Always a winner finding your competitive advantage in an up-and-down economy by "Navarro, Peter" Series: Times business series Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey ; John Wiley ; c2009 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-2-RI 005 P9. Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	Beating low cost competition how premium brands can respond to cut-price rivals by "Ryans, Adrian" Series: Times business series Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; John Wiley ; c2008 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R5 005.658.8 Q. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	Innovation management strategies implementation and profits by "Afuah, Allan" Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Uni Press ; 2009 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-14-R3 005.21 P9. Place hold Save to lists Add to cart (remove)
40.	Image from Amazon.com	Luxury strategy : break the rules of marketing to build luxury brands by Kapferer J N Bastien V Edition: 0 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Kogan Page ; 2009 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P9. Place hold Save to lists Add to cart (remove)