Central Library - Coimbatore

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1.
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Strategic management concepts and applications by Series: Mcgraw Hill management series
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1991
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-13-R3 005.21 N1.

2.
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Strategic management a focus on process by Series: Mcgraw Hill management series
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1990
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-13-R3 005.21 N0.

3.
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Understanding consumer behavior by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge ; Irwin ; 1994
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R1 005:366.1 N4.

4.
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Marketing creating value for customers by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge ; Irwin ; 1994
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R4 005.658.8 N5.

5.
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Consumer behavior and marketing strategy by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; 1996
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (2)Location, call number: GM-6-R1 005:366.1 N6, ...

6.
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Marketing management knowledge and skills by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R5 005.658.8 N5.

7.
Preface to marketing management by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin / Mcgraw Hill ; c2000
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R2 005.658.8 P0.

8.
Consumer behavior and marketing strategy by Series: Mcgraw Hill marketing and advertising series
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin/ Mcgraw Hill ; 1999
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R1 005:366.1 N9.

9.
Marketing management knowledge and skills by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Mcgraw Hill / Irwin ; c1998
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R1 005.658.8 N8.

10.
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Consumer behavior and marketing strategy by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill ; c2005
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 P5.

11.
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Marketing : creating value for customers by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; McGraw-Hill ; 1998
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM35R1 005.658.8 N81.

12.
Consumer behavior and marketing strategy by
Edition: 7
Material type: Text Text
Publication details: New Delhi ; Tata McGraw-Hill ; 2005
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM6R2 005:366.1 P50.

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