Central Library - Coimbatore

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1.
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Marketing channles a relationship management approach by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; 1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 N7.

2.
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Handbook of key customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Addison Wesley Longman ; c2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 P1.

3.
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Wireless rules : new marketing strategies for customer relationship management any time anywhere by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 P1.

4.
Relationship based enterprise : powering business success through customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto ; Mcgraw Hill ; c2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 P1.

5.
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Customer relationship management essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Prentice Hall Of India ; 2000
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R5 005.658.818 P.

6.
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CRM handbook a business guide to customer relationship management by Series: Addison-Wesley Information Technology Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Pearson Education ; c2002
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM19-R1 005.346(035) P2.

7.
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Customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill ; c2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P2.

8.
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Market busters : 40 strategic moves that drive exceptional business growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; HBS Press ; c2005
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P'005.

9.
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Building data mining applications for CRM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill ; 2004
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 P.

10.
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Getting to transformation a managers handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Macmillan ; 2004
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: CS97--R1 004.738.5:339 P4.

11.
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Customer relationship management : creating competitive advantage through win-win relationship strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; Mcgraw Hill ; c2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 P1.

12.
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Ultimate CRM handbook strategies and concepts for building enduring customer loyal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; 2003
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R1 005.346 P2.

13.
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Why CRM doesnt work how to win by letting customers manage the relationship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page ; 2003
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P3.

14.
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CRM at the speed of light capturing and keeping customers in internet real time by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill ; 2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P2.

15.
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Customer relationship management a key to corporate success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Excel Books ; c2003
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P3.

16.
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Customer relationship management integrating marketing strategy and information technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey ; John Wiley ; 2003
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P3.

17.
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Customer relationship management emerging concepts tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill ; 2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R2 005.346 P1.

18.
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CRM - the new face of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ; ICFAI Press ; 2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P2.

19.
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Customer relationship management a step by step approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Vikas ; c2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P2.

20.
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Essentials of CRM a guide to customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley ; c2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-22-R3 005.346 P2.

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