Masterminding the store : advertising sales promotion and the new marketing reality

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Material type: Text

TextPublication details: New York; John Wiley; c1997Edition: 1Description: "xxii,310p. : ill. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1 N7 (Browse shelf(Opens below))	Available	M3923

includes bibliographical references and index

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Central Library - Coimbatore