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2.	Image from Amazon.com	Maximarketing: new direction in promotion advertising & marketing strategy by "Rapp, Stan" "Collins, Tom" Series: Mcgraw Hill Marketing Series Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Mcgraw Hill ; 1987 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R3 005.658.8 M7. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Advertising and promotion management by "Rossiter, John R" "Percy, Larry" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Mcgraw Hill ; c1987 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 M7. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Advertising management concepts and cases by "Mohan, Manendra" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw Hill ; 1989 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 M9. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Production and creativity in advertising by "Evans, Robin B" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Allahabad ; Wheeler ; 1992 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N2. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Direct marketing rules of thumb by "Bodian, Nat G" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Mcgraw Hill ; c1995 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R3 005.658.849 N5. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Positioning : the battle for your mind by "Ries, Al" Jack Trout Series: Mcgraw Hill management series Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Mcgraw Hill ; 1986 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 M1. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Advertising budget advertisers guide to budget determination by "Broadbent, Simon" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Mcgraw Hill ; c1989 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.121 M9. Place hold Save to lists Add to cart (remove)
9.		Advertising : theory and practice by Chunawalla S A Kumar K J Sethia K C Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay ; Himalaya ; 1995 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N5. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Advertising management by Rathor B S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay ; Himalaya ; 1995 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N5. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Advertising and marketing to the new majority by "Woods, Gail Baker" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Belmont ; Wadsworth ; c1995 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N5. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Impact of television advertising on children by "Unnikrishnan, Namita" "Bajpai, Shailaja" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Sage ; c1996 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: G-37-R3 302.234 N6. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Advertising management by "Aaker, David A" "Batra, Rajeev" "Myers, John G" Edition: 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Prentice Hall Of India ; c1992 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N2. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Kleppners advertising procedure by "Russell, Thomas J" "Lane, Ronald W" Edition: 13 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey ; Prentice Hall ; c1996 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N6. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Advertising advantage by Harvard Business Review Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston ; HBS Press ; 1991 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N1. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Industrial advertising what management should know about by "Hofsoos, Emil" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Houston ; Gulf Publishing ; c1970 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 L0. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Creating customers an action plane for maximising sales promotion and publicity by "Bangs, David H Jr" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Vision Books ; 1992 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-38-R3 005.658.81 N2. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	How much is enough getting the most from your advertising dollar by "Jones, John Philip" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Lexington Books ; c1992 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N2. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Advertising managers handbook by "Stansfield, Richard H" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; UBSPD ; 1982 Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM19-R2 005.659.1 M2. Save to lists Add to cart (remove)
20.	Image from Amazon.com	Advertising kit a complete guide for small business by "Smith, Jeanette" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Lexington Books ; c1994 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R2 005.659.1 N4. Place hold Save to lists Add to cart (remove)