Results of search for 'su:"Brand management"' › CENTRAL LIBRARY, AMRITA VISHWA VIDYAPEETHAM catalog

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1.	Image from Amazon.com	Strategic brand management new approaches to creating and evaluating brand equity by "Kapferer, Jean-Noel" Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page ; 1992 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N2. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Brand power by "Stobart, Paul (ed)" Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Macmillan ; 1994 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N4. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Understanding brands by 10 people who do by "Cowley, Don (ed)" Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page ; 1996 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N6. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Branding : a key marketing tool by "Murphy, John M (ed)" Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Macmillan ; 1992 Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM19-R4 005.659.126 N2. Save to lists Add to cart (remove)
5.	Image from Amazon.com	Managing brand equity capitalizing on the value of a brand name by "Aaker, David A" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Free Press ; 1991 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N1. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Brand management by "Verma, Harsh V" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Excel Books ; c2002 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (2)Location, call number: GM-41-R2 005.659.126 P2, ... Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Managing Indian brands marketing concepts and strategies by Ramesh Kumar S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Vikas ; 2001 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P1. Place hold Save to lists Add to cart (remove)
8.		From bricks to clicks 5 steps to creating a durable online brand by "Timacheff, Serge" "Rand, Douglas E" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Mcgraw Hill ; c2001 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: CS97--R4 004.738.5:005.658.8 P1. Place hold Save to lists Add to cart (remove)
9.		Brand building advertising concepts and cases by Parameswaran M G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw Hill ; c2001 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P1. Place hold Save to lists Add to cart (remove)
10.		Branding yourself how to look sound and behave your way to success by "Spillane, Mary" Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Pan Books ; 2000 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P. Place hold Save to lists Add to cart (remove)
11.		Essential brand book over 100 techniques to increase brand value by "Ellwood, Iain" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page ; c2000 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P. Place hold Save to lists Add to cart (remove)
12.		Strategic brand communication compaigns by "Schultz, Don E" "Barnes, Beth E" Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois ; NTC Business Books ; 2001 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P1. Place hold Save to lists Add to cart (remove)
13.		Brand marketing book creating managing and extending the value of your brand by "Marconi, Joe" Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois ; NTC Business Books ; c2001 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P1. Place hold Save to lists Add to cart (remove)
14.		Whats in it for me : a marketers guide to establishing an equal partnership with customers by "Woods, Robin" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Amacom ; c1993 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-34-R4 005.658.8 N3. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Art of marketing vol 7 : branding by "Randall, Geoffrey" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Crest Publishing House ; 2001 Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R4 005.658.8 P1;6. Save to lists Add to cart (remove)
16.		Brand leadership by "Aaker, David A" "Joachimsthaler, Erich" Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Free Press ; 2000 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R2 005.659.126 P. Place hold Save to lists Add to cart (remove)
17.		Whats in a brand building brand equity through advertising by "Jones, John Philip" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw Hill ; c1998 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N8. Place hold Save to lists Add to cart (remove)
18.		Marketing aesthetics the strategic management of brands identity and image by "Schmitt, Bernd" "Simonson, Alex" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; Free Press ; c1997 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N7. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Brand management the Indian cotext by "Moorthi, YLR" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Vikas ; c1999 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N9. Place hold Save to lists Add to cart (remove)
20.		Strategic brand management building measuring and managing brand equity by "Keller, Kevin Lane" Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey ; Prentice Hall ; c1998 Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R1 005.659.126 N8. Place hold Save to lists Add to cart (remove)