Central Library - Coimbatore

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1.
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Consumer mind brand perception and the implication for marketers by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-6-R2 005:366.1 Q2.

2.
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Brand together how co-creation generates innovation and re-energizes brands by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R4 005.659.126 Q2.

3.
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Waking the giant revitalising the mature brand by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Wiley India ; c2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R4 005.659.126 Q1.

4.
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Marketing through minefields
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Harvard Business Press ; c2008
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-36-R5 005.658.8(094.8) P8.

5.
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Brand hijack : marketing without marketing by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin Books ; 2005
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P5.

6.
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Experiential marketing : a practical guide to interactive brand experiences by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P9.

7.
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Brand and talent by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2014
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R5 005.659.126 Q4.

8.
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Integrated branding becoming brand-driven through company-wide action by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2005
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P5.

9.
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Brand immortality how brands can live long and prosper by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R3 005.659.126 P9.

10.
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Branded male marketing to men by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2008
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P8.

11.
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New emerging market multinationals four strategies for disrupting markets and building brands by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Mcgraw Hill ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R4 005.659.126 Q2.

12.
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Branded mind what neuroscience really tells us about the puzzle of the br by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2011
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R4 005.659.126 Q1.

13.
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Strategic brand management for B2B markets : a road map for organizational transformation by
Material type: Text Text
Publication details: New Delhi ; SAGE Publications ; 2010
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM41R4 005.659.126 Q01.

14.
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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader by
Material type: Text Text
Publication details: New Delhi ; Tata McGraw Hill ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM42R5 005.742-057.162 Q20.

15.
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Darwin's brands : adapting for success by
Material type: Text Text
Publication details: New Delhi ; Sage ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM41R4 005.659.126 Q20.

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