Central Library - Coimbatore

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1.
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Product juggernauts how companies mobilize to generate a stream of market winner by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; HBS Press ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N5.

2.
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Cases in product management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: RM20-R3 005.5(094.8) N5.

3.
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Business marketing strategy cases concepts and applications by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Irwin ; 1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-38-R1 005.658.8.21 N5.

4.
Product design and development by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N5.

5.
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Time warrior using the total cycle time system to boost personal competiv by Series: Mcgraw Hill management series
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1992
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-50-R2 005.962.11 N2.

6.
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Product development challenge competing through speed quality and creativity by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; HBS Press ; c1994
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N4.

7.
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Creative priority driving innovative business in the real world by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; HarperCollins ; c1998
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-23-R3 005.5 N8.

8.
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Environmental marketing positive strategies for reaching the green consumer by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; c1993
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-37-R5 005.658.8:502 N3.

9.
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Managing new products using the map system to accelerate growth by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Viva ; 2002
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 P2.

10.
Retail product management buying and merchandising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Routledge ; c2001
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-39-R4 005.658.87 P1.

11.
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Product management by Series: Mcgraw Hill marketing and advertising series
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Irwin / Mcgraw Hill ; c1997
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (2)Location, call number: GM-32-R2 005.658.511.2 N7, ...

12.
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Art of marketing vol 5 successful product management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Crest Publishing House ; 2001
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R4 005.658.8 P1;4.

13.
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Innovation management and new product development by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Addison Wesley ; 2000
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-7-R1 005:62 N8.

14.
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Environmental marketing strategies practive theory and research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Haworth Press ; c1995
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-37-R5 005.658.8:502 N5.

15.
Managing product development by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Oxford Uni Press ; 1996
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R3 005.658.511.2 N6.

16.
Successful product management a guide to strategy planning and development by Series: Marketing in action series
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page ; 1998
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N8.

17.
Experience economy work is theatre and every business stage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; HBS Press ; c1999
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N9.

18.
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Innovation and the general manager by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Mcgraw Hill ; 1999
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-32-R2 005.658.511.2 N9.

19.
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Branded entertainment product placement and brand strategy in the entertainment bu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-41-R3 005.659.126 P7.

20.
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Branding unbound the future of advertising sales and the brand experience in by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Prentice Hall of India ; 2007
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-40-R1 005.658.872 P7.

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