includes bibliographical reference

Contents: Chapter 1: Introduction -- Chapter 2: Marketing -- what is marketing? -- who does the marketing? -- marketing strategies -- developing a marketing strategy -- marketing basics -- Chapter 3: Invitation -- the formal way of getting an invitation -- other ways of getting an invitation -- consultants own project selection procedure -- Chapter 4: Registration -- general -- what is registration? -- examples of registration systems -- Chapter 5: Proposals preparation -- overview of preparing a proposal -- preliminary review -- brainstorming meeting -- reducing the costs of proposals -- Chapter 6: Writing technical proposals -- Chapter 7: Writing financial proposals -- Chapter 8: Comparisons -- Chapter 9: Submission -- Chapter 10: Signing contracts -- Chapter 11: Follow-up / marketing -- Chapter 12: References -- Chapter 13: Discussion -- Chapter 14: Summary -- Chapter 15: Check lists.