Central Library - Coimbatore

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1.
Direct marketing handbook by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; 1992
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R5 005.658.849 N2.

2.
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Media selling broadcat, cable, print, and interactive by
Edition: 3
Material type: Text Text
Publication details: New Delhi ; Surjeet ; 2004
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM41R5 005.659.3 P40.

3.
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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader by
Material type: Text Text
Publication details: New Delhi ; Tata McGraw Hill ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM42R5 005.742-057.162 Q20.

4.
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Transmedia Brand Storytelling by
Edition: 1st ed. 2023
Material type: Computer file Computer file; Format: electronic
Publication details: springer ; 2023
Online resources:
Availability: Items available for reference: EBOOKS: Not for loan (1).

5.
Preparing international proposals by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thomas Telford ; 1997
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM16-R2 005.915 N7.

6.
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Darwin's brands : adapting for success by
Material type: Text Text
Publication details: New Delhi ; Sage ; 2012
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM41R4 005.659.126 Q20.

7.
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Kellogg on integrated marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Wiley India ; c2003
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-35-R3 005.658.8 P3.

8.
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Sustainable Luxury Brands by Series: Palgrave Advances in Luxury
Edition: 1st ed. 2017
Material type: Computer file Computer file; Format: electronic
Publication details: Springer ; 2017
Online resources:
Availability: Items available for reference: EBOOKS: Not for loan (1).

9.
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Entrepreneurship: successfully launching new ventures by
Edition: 6
Material type: Text Text
Publication details: Noida,UP. ; Pearson India Education ; 2020
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (2)Location, call number: 005.342 Q20;Q9, ...

10.
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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes by
Material type: Text Text
Publication details: New Delhi ; PHI Learning ; 2009
Availability: Items available for loan: AMRITA SCHOOL OF ENGINEERING (1)Location, call number: GM34R1 005.658.78 P94.

11.
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New product development and delivery ensuring successful products through integrated process mgt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Amacom ; 2002
Availability: Items available for reference: AMRITA SCHOOL OF BUSINESS: Not for loan (1)Location, call number: RM15-R4 005.658.8 P2.

12.
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Key management models the 60+models every manager needs to know by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Dorling kindersley ; c2010
Availability: Items available for loan: AMRITA SCHOOL OF BUSINESS (1)Location, call number: GM-2-RI 005 P9.

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