| 000 | 00551nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | M9954 | ||
| 005 | 20250219110831.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a047123608X | ||
| 100 | _a"Trout, Jack" | ||
| 245 | 0 | _aGenies wisdom : a fable of how a CEO learned to be a marketing genius | |
| 260 | _aNew Jersey | ||
| 260 | _bJohn Wiley | ||
| 260 | _c2003 | ||
| 300 | _a"viii,120p. : ill. ;22cm." | ||
| 650 | _aBrand name products | ||
| 650 | _aMarketing management | ||
| 650 | _aMarketing--Decision making | ||
| 942 | _cBK | ||
| 999 |
_c10071 _d10071 |
||