| 000 | 00646nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M9873 | ||
| 005 | 20250219110833.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a0060517123 | ||
| 100 | _a"Moore, Geoffrey A" | ||
| 245 | 0 | _aCrossing the chasm : marketing and selling disruptive products to mainstream customers | |
| 250 | _aRev | ||
| 260 | _aNew York | ||
| 260 | _bHarperCollins | ||
| 260 | _c2002 | ||
| 300 | _a"xxi,227p. : ill. ;20cm." | ||
| 500 | _aincludes index | ||
| 650 | _aHight technology--Marketing | ||
| 650 | _aSelling--High technology | ||
| 650 | _aTechnological innovation--Marketing | ||
| 942 | _cBK | ||
| 999 |
_c10176 _d10176 |
||