| 000 | 00507nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | M9918 | ||
| 005 | 20250219110834.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a0072537744 | ||
| 100 | _a"Duncan, Tom" | ||
| 245 | 0 | _aPrinciples of advertising and IMC | |
| 250 | _a2 | ||
| 260 | _aBoston | ||
| 260 | _bMcgraw Hill/Irwin | ||
| 260 | _cc2005 | ||
| 300 | _a"xxvii,774p. ;27.5cm." | ||
| 500 | _aincludes index | ||
| 650 | _aBrand name products--Marketing--Management | ||
| 942 | _cBK | ||
| 999 |
_c10227 _d10227 |
||